Parched — The Impact of Water Scarcity
Visual graphics for a campaign that would raise awareness of the disastrous effects of water scarcity
Currently 1.1 billion people in the world lack access to clean freshwater. As the global population grows and water resources shrink, greater numbers will face the challenges of inadequate water accessibility.
The challenge was to find a graphic expression and to create an icon set that would express the idea of extreme aridity.
Therefore the design takes inspiration from the image of dry soil; the stylized cracks are used as the graphic elements that make the symbols recognizable and get the powerfull message across.