Parched — The Impact of Water Scarcity

Visual graphics for a campaign that would raise awareness of the disastrous effects of water scarcity

Parched cover image

Currently 1.1 billion people in the world lack access to clean freshwater. As the global population grows and water resources shrink, greater numbers will face the challenges of inadequate water accessibility.

The challenge was to find a graphic expression and to create an icon set that would express the idea of extreme aridity.

Therefore the design takes inspiration from the image of dry soil; the stylized cracks are used as the graphic elements that make the symbols recognizable and get the powerfull message across.

Parched symbol set
Parched symbol 1
Parched symbol 2
Parched symbol 3
Parched symbol 4
Parched pavillion expo concept sketches
Parched pavillion expo exterior perspective
Parched pavillion expo wall
Parched pavillion expo interior perspective
Parched boxed water bottles
Parched boxed water pack
Parched memo books
Parched drink pouch
Parched gadgets and reusable water bottle
Parched reusable bag
Parched water filter pitcher
Parched coaster
Parched billboard ad